Sample data — no sign-in required

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Analysis result

AI report

The edit doesn’t establish a crisp promise in the first two seconds and pacing sags early, so viewers scroll past. Audio balance is solid and captions are legible, but a repetitive mid-shot between 6–9s creates a boredom pocket. Tightening the hook to frame zero and trimming that beat should lift retention and viral potential.

Hook

71

Retention

66

Technical

82

Viral score

74

Boring stretches

  • 3–5s: static product shot lingers without motion or facial energy.
  • 7–9s: near-duplicate framing from the prior beat with no new information.
  • 12–14s: dead air that delays payoff—viewers expect a reward sooner.

Technical issues

  • Slight ambient noise in second zero; aggressive compression might dull clarity.
  • Auto exposure darkens faces briefly around the 10s mark.
  • Captions respect safe margins, but the brand bug is undersized.

Second-by-second tips

0. sec

Logo overlay competes with the hook line on open.

Let the hook headline lead; fade the logo ~0.3s later.

2. sec

Promise still abstract—the outcome isn’t obvious.

Add one concrete payoff (metric, timeframe, transformation).

5. sec

Locked-off shot drains momentum.

Use a jump cut or whip transition to shorten the beat.

8. sec

Sound bed feels flat; energy dips.

Accent with percussion hits or subtle SFX lifts.

11. sec

Pre-CTA gap stretches too long.

Pull the "Try now" overlay one second earlier.

14. sec

Ending card flashes too briefly for memorability.

Hold the branded end slate + logo scale for +0.5s.